Building a business is one thing; making sure the profit you keep actually does something is another. Once I’ve set aside taxes and kept enough operating cash, I don’t want the rest sitting idle — I want some of it invested for the long term. Wealthsimple (my referral link) is where I do that, because it made investing approachable for someone who is a founder, not a finance person.

What it does

Wealthsimple is a Canadian investing and money platform. You can open registered and non-registered accounts, buy stocks and ETFs, use a managed “set it and forget it” investing option, and hold cash — all from one clean app. It’s built to make investing feel accessible rather than intimidating, which is exactly what got me over the hump of actually starting instead of endlessly planning to.

Who it’s best for

People who want to invest but feel shut out by jargon and complicated brokerages. It’s great for beginners, for busy business owners who want a hands-off managed option, and for anyone who likes doing their money in a simple app. If you’re a sophisticated trader who wants advanced tools and every niche product, you may find it lighter than a full brokerage — but for steady long-term investing, that simplicity is a feature.

What I use it for

I invest a portion of my business profit here. After taxes are reserved and the business has the cash it needs, the leftover “this is genuinely mine and I don’t need it soon” money gets invested for the long term rather than sitting flat. As a founder whose attention is fully spent on Kind Loom and My Dabba, I lean toward the simple, mostly hands-off approach — I’m not trying to day-trade, I’m trying to let profit grow quietly in the background over years.

What I like

• It genuinely lowered the barrier — I started investing instead of forever “meaning to.”
• The app is clean and doesn’t drown you in jargon.
• The managed option means I don’t have to pick individual stocks to get started.
• Registered accounts like TFSA and RRSP are available in the same place.
• It’s Canadian and built for the Canadian tax-account landscape.

Limitations

• Investing carries risk — the value can go down, and this is long-term money, not a savings account.
• Advanced traders may find the tools too simple for their taste.
• Managed portfolios charge a management fee, so understand what you’re paying for the convenience.
• It’s tempting to check balances constantly — the discipline is on you, not the app.

Canadian notes

Wealthsimple is a Canadian company built around Canadian accounts — TFSA, RRSP, and more — which is a big part of why it works for me here. Management fees, commission structures, and account features vary by the service you use and change over time, so please check current pricing and terms on Wealthsimple’s site rather than relying on numbers from me. From my experience, the real value was psychological as much as financial — it got me to actually start, and starting is most of the battle. Remember that investment accounts are not the same as insured savings; understand the risk before you move money in.

Alternatives

If Wealthsimple isn’t your fit, Questrade is a popular Canadian brokerage with more advanced tools. The big banks all offer their own online brokerages if you prefer to keep everything under one roof. And robo-advisors like those offered through some banks provide a similar hands-off managed approach worth comparing.

If your business profit is sitting still and you’ve been meaning to invest “someday,” I’d open a Wealthsimple account and start small — that first real step is what changed things for me. Only invest money you won’t need soon, and let time do the work.

This is my own experience — not financial, tax, or legal advice. Fees, features, and availability change, so confirm current details on the provider’s site before you decide.