Last reviewed: August 2026
Building a business is one thing; making sure the profit you keep actually does something is another. Once taxes are set aside and there’s enough operating cash, the rest shouldn’t sit idle — some of it can be invested for the long term. Wealthsimple (referral link) is one option for that, because it makes investing approachable for founders rather than finance people.
What It Does
Wealthsimple is a Canadian investing and money platform. You can open registered and non-registered accounts, buy stocks and ETFs, use a managed “set it and forget it” investing option, and hold cash — all from one clean app. It’s built to make investing feel accessible rather than intimidating, which is exactly what gets people over the hump of actually starting instead of endlessly planning to.
Who It’S Best For
People who want to invest but feel shut out by jargon and complicated brokerages. It’s great for beginners, for busy business owners who want a hands-off managed option, and for anyone who likes doing their money in a simple app. If you’re a sophisticated trader who wants advanced tools and every niche product, you may find it lighter than a full brokerage — but for steady long-term investing, that simplicity is a feature.
What It’s Useful For
A portion of business profit can be set aside and invested here. After taxes are reserved and the business has the cash it needs, the leftover “this is genuinely spare and won’t be needed soon” money can be invested for the long term rather than sitting flat. For a founder whose attention is fully spent on running product businesses, the simple, mostly hands-off approach makes sense — the goal isn’t to day-trade, it’s to let profit grow quietly in the background over years.
What Stands Out
- It genuinely lowers the barrier — people start investing instead of forever “meaning to.”
- The app is clean and doesn’t drown you in jargon.
- The managed option means you don’t have to pick individual stocks to get started.
- Registered accounts like TFSA and RRSP are available in the same place.
- It’s Canadian and built for the Canadian tax-account landscape.
Limitations
- Investing carries risk — the value can go down, and this is long-term money, not a savings account.
- Advanced traders may find the tools too simple for their taste.
- Managed portfolios charge a management fee, so understand what you’re paying for the convenience.
- It’s tempting to check balances constantly — the discipline is on you, not the app.
Canadian Notes
Wealthsimple is a Canadian company built around Canadian accounts — TFSA, RRSP, and more — which is a big part of why it works well for Canadians. Management fees, commission structures, and account features vary by the service you use and change over time, so check current pricing and terms on Wealthsimple’s site rather than relying on any single number. In practice, the real value is psychological as much as financial — it gets people to actually start, and starting is most of the battle. Remember that investment accounts are not the same as insured savings; understand the risk before you move money in.
Alternatives
If Wealthsimple isn’t your fit, Questrade is a popular Canadian brokerage with more advanced tools. The big banks all offer their own online brokerages if you prefer to keep everything under one roof. And robo-advisors like those offered through some banks provide a similar hands-off managed approach worth comparing.
If your business profit is sitting still and you’ve been meaning to invest “someday,” it’s worth opening a Wealthsimple account and starting small — that first real step is often what changes things. Only invest money you won’t need soon, and let time do the work.
This is general educational information — not financial, tax, or legal advice. Fees, features, and availability change, so confirm current details on the provider’s site before you decide.